Do you want to learn how to build a landing page that converts highly to boost your results?
If so, read on…
I’ve seen several brands spend far too much time simply selling the features of the product on their landing pages.
What they should be doing is spending the time illustrating the transformation that product will do for the user. Instead of speaking in terms of value props, you need to speak in terms of benefits.
I’ve pulled together a short guide to help you learn how to build a landing page. Let’s get started…
Start Strong
Use the first section to tell them what your offer is, how it solves their problem, and why they should care. Give them a reason to continue reading.
Make the Problem Clear
Show them the pain and frustration caused by the problem, who’s to blame, and the consequences of not solving it.
Share Your Story or Solution
At this point you can either talk about a success story, an idea that sparked your solution, or the specific system or product you’ve developed to solve the problem.
Prove It Works
Use reviews, testimonials, and case studies to show that your solution actually does work.
Reveal Your Offer
Tell them everything they’ll get, like support, schedule, bonuses, and pricing.
Create Urgency
Encourage people to take action with time-limited offers and urgent language. Push for conversion.
Offer a Strong Guarantee
Reduce their risk with a solid guarantee or no quibble returns policy.
Address Objections
Answer common doubts with FAQs and customer testimonials.
Give an Ultimatum
Remind them of what they’ll gain or lose by taking action or not.
Just by simply following these steps, your landing page will show the value of your product or service, how it solves their problem, and why they should take action and convert. A sure fire way to increase conversion rates.
Do you want some examples to help you learn how to build a landing page?
Here are 4 landing pages that can help inspire your next high performing landing page build and get the creative juices flowing.
No. 1 – Flaus
👉 https://starterkit.goflaus.com
Why it works?
- Entertaining copywriting
- Effective animations and illustrations
- Multiple sources of social proof
No. 2 – Chamberlain Coffee
👉 https://sip.chamberlaincoffee.com/birthday-cake-launch
Why it works?
- Effectively communicates what the product is to those who’ve never heard of the brand
- Effectively conveys who they are, what they are selling, how it is made and why you need it
- Great use of icons to communicate information
No. 3 – OXB
👉 https://lp.hoox.co/oxb-listicle/
Why it works?
- The page uses an extended listicle to communicate it’s BENEFITS (not features)
- Good use of imagery to communicate benefits from a specific angle (jewellery for working out)
- Clear offer (save when you spend over X)
Note: A listicle is an article or piece of content presented as a list (kinda like this post!)
No. 4 – Glamnetic
👉 https://lp.hoox.co/glamnetic-byob
Why it works?
- Effective “how to use” videos – short, simple and makes the process look “easy”
- Simple and effective language to convey key information
- Innovative “build your own” bundle solution on the landing page – no need to leave the page
Are you struggling with how to build a landing page or how to scale your DTC business and don’t know where to start?
Then it sounds like you need an eCommerce consultant to help you get started. Drop me a contact form and let’s have a conversation today!