Want to scale your DTC channel sustainably? Use Customer Unit Economics to analyse costs & identify growth opportunities. Keep reading to learn more about this essential perspective
You’ve established your first-time customer order proposition. What’s next? How do you get them to come back and buy again? How do you increase customer lifetime value (LTV)?
Ever wondered how much it really costs to acquire a new customer and calculate CAC? Let’s break it down… I’ve previously posted about customer unit economics and
Over the last couple of weeks, I’ve spoken to a handful of people in DTC who don’t talk about or skip over the topic of customer lifetime